The Chennai based Think Music has snapped the audio rights of the most prestigious big budget Tamil film ever.

Rajinikanth, Aishwarya and Shankar at the Enthiren party

We are talking of Sun Pictures magnum opus Endhiran directed by Shankar, featuring Rajinikanth and Aishwarya Rai, with music by AR Rahman.

There was a fierce bidding war for the audio rights between Think Music and Sony Music. Finally Think Music quoted a new record for audio in South India and is rumoured to have paid a whopping Rs 7 Crore for Tamil and Telugu rights!

This is the highest ever paid for an audio in south Indian film history, a price almost on par with recent Bollywood music acquisitions. Any which way you look, it’s a fantastic buy, and overnight Think Music becomes the biggest brand in south India.

How could it be that Aishwarya Rai not visit the ailing Mani Ratnam in hospital. He’s the man who launched her acting career. Both Ash and Abhishek Bachchan have a high regard for Ratnam. He’s the director who has extracted the best performances from Abhishek so far – in films Yuva and Guru . And Ash has shared an almost familial relation with Ratnam ever since she made her acting debut in Mani’s film ‘Iruvar’ in 1997. So recently when Ratnam was hospitalized, both Ash and Abhi were obviously concerned about the director’s health. Ash, who was shooting Shankar’s film Robot in Hyderabad, reportedly took a day off from work and flew to Chennai to spend a day with Ratnam at the hospital.

She was by Ratnam’s side for many hours and took a flight back to Hyderabad at night because she had to resume the shoot of ‘Robot’ the next morning. Ash and Abhi were to resume the shooting of Ratnam’s film Ravana from April 20 but the schedule has been delayed due to Ratnam’s poor health. Due to the delay, the couple also decided to take a break and went off to an undisclosed location to mark their second wedding anniversary on April 20.