The Chennai based Think Music has snapped the audio rights of the most prestigious big budget Tamil film ever.

Rajinikanth, Aishwarya and Shankar at the Enthiren party

We are talking of Sun Pictures magnum opus Endhiran directed by Shankar, featuring Rajinikanth and Aishwarya Rai, with music by AR Rahman.

There was a fierce bidding war for the audio rights between Think Music and Sony Music. Finally Think Music quoted a new record for audio in South India and is rumoured to have paid a whopping Rs 7 Crore for Tamil and Telugu rights!

This is the highest ever paid for an audio in south Indian film history, a price almost on par with recent Bollywood music acquisitions. Any which way you look, it’s a fantastic buy, and overnight Think Music becomes the biggest brand in south India.